Engineered shade. Effortless style.
Wide-brim hats and sport visors woven from UPF 50+ fabrics that feel like wearing a cloud — and block light like a parasol.
The Collection
Wide-Brim Hat
The Coastal Brim
$148
Floppy Brim
The Garden Hour
$132
Packable Hat
The Boardwalk
$118
Sport Visor
The Clay Court
$88
"Step into the shade. Feel everything soften."
UPF 50+ woven into every brim. No compromise on sun science or style.
Blocks 98% of UV-A and UV-B radiation. Tested by independent labs.
Visors & More
From the clay court to the herb garden — protection that moves with your day.
Chalk White
The Rally
Sport Visor · $88
Driftwood
The Trail Runner
Adjustable Visor · $72
Morning Fog
The Garden Club
Wide-Brim Visor · $96
Coral Sand
The Weekender
Packable Hat · $124
"The brim catches the light. You catch the moment."
— Shade, 2026Find Your Brim
Three questions. Your perfect shade. Whether you're walking a coastal trail before the heat sets in or adjusting a brim between sets — we'll find the one built for your day.
Real Shade Stories
"I've hiked the Dipsea three mornings a week for two years. This is the first hat that's kept up with me — and actually made me look like I meant to be there."
Margot Ellison
Trail Walker, Marin County
"I lose track of hours out there. Used to pay for it the next day. Now I forget I'm even wearing a hat — which I think is the whole point."
Diane Kowalski
Gardener, Charleston
"Every visor at my club looks clinical. This one looks like something. My coach asked where I got it before she asked about my serve."
Priya Shenoy
Tennis Player, Austin
Your shade is waiting.
Free shipping on orders over $120 · 60-day returns · UPF 50+ certified